FREELANCE BRANDING PROJECT

Our branding for a Dubai-based real estate startup aimed to create a distinct identity in a competitive luxury market. Through competitor analysis and buyer insights, we fused timeless sophistication with Dubai’s dynamic energy. The color palette—bronze, raven black, and pearl—reflects ambition, modernity, and refinement, while the typography (Raleway Bold and Proxima Nova) balances elegance with approachability. The system was designed to scale seamlessly, ensuring consistency across all touchpoints. The result is a strategic, cohesive brand that embodies “ambition meets integrity,” fostering trust and credibility in a trust-driven industry. This positions the firm as a deliberate, enduring player, appealing to both aspirational investors and pragmatic stakeholders.